A Good Hurt

We’re a storytelling studio dedicated to creating and producing innovative and quality content for all types of media. From initial development to final execution, we make sure our work creates a reaction, a buzz, a result.

Sure it’s painstaking work, but it’s a good hurt.

ABEL GONZALEZ

An award-winning creative/director for both the advertising and the entertainment industries, Abel honed his storytelling skills developing creative work for top national advertising agencies (Crispin Porter, Deutsch, Barkley, Doner, etc) serving clients like Taco Bell, McDonalds, Toyota, Lexus, Uber, Target, Old Navy and many others. His creative work has received many accolades and prestigious awards, among them Cannes, Fiap, Clio and the New York Festival.

As the founder of A Good Hurt Productions, he has produced and directed dozens of broadcast and digital campaigns for clients such as McDonald’s and Toyota. As an Entertainment Director, his first two short films were featured at more than 45 international film festivals and were awarded at four. His first feature film, a surreal comedy titled, “By the Soles of Our Feet,” is slated to hit the festival circuit next year.